I hope this portfolio finds you well ✌️
I'm Nabhya, a San Francisco based product designer with 3+ years of experience, focused on asking "Whys" to deliver the "WOWs!".
Projects
Synth, a music platform powered by your neural net.
Product Design | 0 - 1
Dec, 2022
Synth is a music platform that creates music using your neural network and artificial intelligence. This project explores branding, UX design, and visual design over the course of 5 weeks.
Modernizing the SBI Card post login experiences
UX Design | B2C
Aug, 2021
Collaborated with State Bank of India’s marketing, product, and strategy team to redesign and modernize the SBI Card (SBI’s credit card portal) initial user experiences.
Interventions for financial literacy on Robinhood
UX & UI Design
Dec, 2022
This study finds reasons why young adults struggle with financial investments and suggests ways to improve Robinhood and other investment platforms to make investing less daunting for them.
CNN International, Breaking
into emerging markets
Product Design
March, 2023
CNN aims to break into the emerging markets. Their goal is to invite Gen Z to adopt news product, and distributed by them. Our focus was on creating a funnelling strategy and a 0-1 product for CNN to launch in the new markets.
Redesigning the digital experience of DWAO
UX & UI Design
March, 2022
I led an 8 week redesigning project to revamp the online experience for DWAO, a MarTech company. We were able to develop a design approach that aligned with DWAOs brand mission.
Experiments
2020 - 2023
My journey through Creative Coding
Echo - Studio Forward X Google Global Youth
Campaign launch for Paytm Insider
Resume
View my resume here
Contact me
Reach out to me on LinkedIn or email at nabhya.parmar@gmail.com